INTERVIEW: Jen Gerard

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Could you introduce yourself for our readers? When and how did you get into beauty industry?

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I am Jen Gerard and I am President and CEO of Gerard Cosmetics. I have been in the

beauty industry since 2010 when I started Whitening Lightning and Gerard Cosmetics came along and 2014.

What does Gerard Cosmetics stand for? What is your brand philosophy?

Gerard Cosmetics stands for an amazing customer service and interaction. Our philosophy is simple. Treat every customer at though they are a member of our makeup obsessed family. Be friendly, kind, enthusiastic and don’t be satis ed with doing what everyone else does. Be di erent and be bold.

How does it feel to run a successful beauty company? What keeps you motivated?

Being blessed with this company is truly the most amazing feeling. I seriously do have the best job in the world. Who would not want to play with make up all day long? It’s easy to stay motivated each day by our fantastic fans and followers who constantly challenge us to create products that are new and di erent.

How do you maintain your youthful radiant looking skin?

My nightly skin routine includes Nerium A.D. I also drink a gallon of alkaline water each day and tons of green vegetables to keep my body and skin hydrated. This helps protect from aging.

What are your 3 beauty do’s and dont’s?

Do be yourself. Don’t let anyone tell you that you have to be like everyone else. Makeup is art so express yourself. Always wash your face and don’t go to bed with makeup on.

What are 3 most popular Gerard Cosmetics products?

Three most popular products are Slay All Day Setting Spray
Our Gold Bullet Lipsticks
Our Hydra Matte Liquid Lipsticks

Beauty Instagram profiles have become a major influence to the beauty industry, what would you say is the toughest thing about maintaining a successful social media? How does your social platforms t into your everyday life?

The toughest thing about maintaining our social media platform is continuously finding new ways to engage our followers to interact with our brand. We put an extraordinary amount of e ort into interacting with the fans of our brand. We love hearing suggestions for new products and ways to better serve our customers. I routinely answer customer questions on our social media. It’s a great way to stay connected with our fans.

What would you recommend for young entrepreneurs, who are dreaming about business in beauty industry?

I mentor young women quite often who are looking to start a business. I have three basic rules always share with young entrepreneurs.

1. Believe in yourself because if you don’t no one else will.
2. Trust your instincts
3. Never give up and never let anyone tell you that you can’t do everything your heart desires.

Share with us 3 random facts about you that very few people know!

1. When I was young I wanted to be a lawyer.
2. I have a dog named Yogi who is the center of my world. 3. I live a healthy lifestyle but I adore junk food.

IG: @gerardcosmetics - Gerard Cosmetics IG: @hyimjen - Jen Gerard (personal)